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Packaging and Packaging Waste Regulation (PPWR)
The solution for PPWR compliance
The PPWR is the new European legislation that seeks to reduce the environmental impact of packaging, promoting reuse, recycling, and waste reduction throughout the supply chain.
Like EUDR and CSRD, the PPWR is part of the ESG framework (environmental, social, and governance criteria).
PPWR compliance is not a one-time event, but a gradual process with critical deadlines that companies must start managing today. Non-compliance can lead to severe financial penalties, marketing restrictions in the EU, and a significant reputational impact.
Who is affected by the PPWR?
- Packaging Manufacturers: must redesign their products to meet recyclability and recycled content criteria.
- Consumer Goods Producers (Brands): companies that package their products (food, cosmetics, electronics, books/publishing).
- Importers: Any company bringing products from outside the EU must ensure that the packaging complies with PPWR.
- E-commerce Platforms: Have specific targets for reducing empty space in boxes and promoting reusable packaging.
- Distributors: legal obligation to verify that all packaging sold is correctly labeled, registered in the recycling system (EPR), and backed by the manufacturer's declaration of conformity.
Timeline
Advantages of the solution from 
- Automated data collection for PPWR through included workflows and templates.
- Free and intuitive supplier portal that optimizes communication.
- Accurate and summarized data for documentation, labels, and declarations.
- Seamless bidirectional integration between existing ERP and PLM systems.
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